Compare Adjust and Branch 
Featured Products
At a Glance
Market Segments
Mid-Market (49.2% of reviews)
Small-Business (41.8% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Contact Us
Adjust
Star Rating
(622)4.6 out of 5
Market Segments
Mid-Market (49.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansBranch
Star Rating
(451)4.4 out of 5
Market Segments
Small-Business (41.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adjust excels in providing high-quality support, with users highlighting the team's responsiveness and practical assistance during both setup and ongoing use. This level of support is a significant advantage for businesses looking for reliable guidance.
- Users say that Adjust's attribution accuracy is a standout feature, allowing for confident budget allocation decisions. Reviewers appreciate the comprehensive view of the user journey, from installs to in-app events, which is crucial for evaluating campaign performance.
- According to verified reviews, Branch shines in its ability to create deep links that direct users to specific in-app screens, making it particularly useful for CRM and marketing campaigns across various channels. This feature helps streamline user engagement and enhances marketing effectiveness.
- Reviewers mention that Adjust's customizable reporting capabilities are a major plus, enabling users to track mobile attribution and monitor acquisition channel performance effectively. This flexibility is essential for businesses that need tailored insights to drive their strategies.
- Users highlight that while Branch is easy to use and saves time in creating links, it may not offer the same depth of data and analytics as Adjust. This difference can impact users who require more detailed insights for their marketing efforts.
- G2 reviewers note that Adjust's overall user satisfaction is reflected in its higher G2 Score, indicating a stronger market presence and user approval compared to Branch. This suggests that businesses seeking a robust mobile analytics and attribution solution may find Adjust to be the more reliable choice.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
Adjust
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.9
467
8.5
352
Ease of Use
8.8
498
8.4
356
Ease of Setup
8.7
446
7.9
187
Ease of Admin
8.7
244
8.5
172
Quality of Support
9.0
461
8.1
336
Has the product been a good partner in doing business?
9.1
247
8.5
171
Product Direction (% positive)
8.9
434
8.5
334
Features by Category
User Identification
7.8
182
7.4
117
8.0
183
7.8
149
8.2
182
7.8
115
Tracking & Reporting
8.9
210
8.2
163
8.3
208
8.1
157
9.1
222
8.7
165
8.9
232
8.0
166
8.1
187
7.8
150
8.2
183
7.4
149
Metrics
8.7
208
8.2
139
8.0
183
7.6
127
8.7
206
8.1
132
8.5
180
8.1
130
9.1
212
8.6
147
Optimization
8.0
39
Not enough data
7.8
39
Not enough data
8.2
39
Not enough data
8.2
38
Not enough data
8.4
38
Not enough data
8.0
38
Not enough data
8.2
39
Not enough data
Reporting & Alerts
8.5
41
Not enough data
8.6
41
Not enough data
8.2
36
Not enough data
8.3
36
Not enough data
Competition Monitoring
8.1
36
Not enough data
8.2
37
Not enough data
8.2
38
Not enough data
8.5
37
Not enough data
Platform Additional Functionality
8.6
39
Not enough data
8.1
36
Not enough data
8.2
37
Not enough data
Agentic AI - App Store Optimization
8.3
27
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
27
Not enough data
8.9
28
Not enough data
Trading
7.3
77
Not enough data
6.9
77
Not enough data
8.8
86
Not enough data
Threat Detection
7.6
77
Not enough data
8.1
84
Not enough data
8.1
78
Not enough data
7.9
78
Not enough data
Blocking
7.4
78
Not enough data
8.1
80
Not enough data
7.4
74
Not enough data
Agentic AI - Click Fraud
6.8
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
7.0
64
Not enough data
Platform Basics
8.9
202
8.3
173
8.7
201
8.0
166
8.3
178
7.8
142
8.4
195
8.3
164
8.4
218
7.0
143
7.9
171
6.8
137
Platform Data
8.0
182
Feature Not Available
8.6
193
7.6
154
8.9
302
7.8
177
8.6
228
7.8
159
8.5
202
7.5
158
8.4
194
7.5
157
Agentic AI - Value Selling Tools
6.5
128
Not enough data
7.4
148
Not enough data
6.9
127
Not enough data
6.8
124
Not enough data
6.9
125
Not enough data
7.1
129
Not enough data
Analysis
Not enough data
8.4
184
Not enough data
8.4
187
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Campaigns
Not enough data
7.6
135
|
Verified
Not enough data
7.0
122
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
117
Not enough data
7.4
130
Engagement
Not enough data
6.8
110
Platform
Not enough data
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.7
208
8.2
139
8.0
183
7.6
127
8.7
206
8.1
132
8.5
180
8.1
130
9.1
212
8.6
147
Variation Testing
7.3
210
Not enough data
6.9
198
Not enough data
8.3
214
Not enough data
7.9
216
Not enough data
8.0
209
Not enough data
7.4
201
Not enough data
Reporting
8.7
220
Not enough data
9.1
243
Not enough data
Personalization
8.1
213
Not enough data
8.1
215
Not enough data
8.4
205
Not enough data
Administration
8.6
228
Not enough data
8.0
211
Not enough data
8.7
232
Not enough data
9.0
224
Not enough data
Categories
Categories
Shared Categories
Adjust and Branch are categorized as Mobile Attribution and Mobile App Analytics
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.7%
Computer Games
19.4%
Financial Services
7.8%
Entertainment
6.9%
Information Technology and Services
5.0%
Other
37.1%
Financial Services
10.6%
Marketing and Advertising
10.3%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.7%
Other
56.6%
Discussions
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
Adjust has no more discussions with answers
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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